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02855agm a2200541 a 4500 001 C566B8CEF05411E7964A246697128E48 003 SILO 005 20180103010226 007 vf cvaizs 008 050214s2004 nyu060 f vceng d 035 $a (OCoLC)57658910 040 $a EKL $c EKL $d OCLCQ $d IaU $d UtOrBLW $d SILO 043 $a n-us--- $0 http://id.loc.gov/vocabulary/geographicAreas/n-us 245 04 $a The stories behind the winning campaigns of the 2004 ARF Ogilvy Research Awards. 246 1 $i Title on disc and container: $a 2004 ARF David Ogilvy Research Award winners 246 30 $a ARF David Ogilvy Research Award winners 246 30 $a Ogilvy research awards 264 1 $a New York, NY : $b ARF, $c [2004?] 270 10 $a 641 Lexington Avenue $a 641 Lexington Avenue $b New York $c NY $e 10022 $k 1-212-751-5656 300 $a 1 videodisc (approximately 60 min.) : $b sound, color ; $c 4 3/4 in. 340 $a polyester $b 4 3/4 in. 500 $a Title from main menu screen. 500 $a "ARF -- The Research Authority" on cover. 538 $a DVD video. 520 $a Case histories of the ten winning campaigns of the 2004 Advertising Research Foundation Ogilvy Research Awards. 505 0 $a Bissell -- Avaya -- Volvo Cars of North America -- Procter & Gamble Olay -- Gillette Duracell -- Johnson & Johnson -- Kraft Foods -- Microsoft -- Nextel -- Accenture -- About the ARF. 610 20 $a Advertising Research Foundation. $0 http://id.loc.gov/authorities/names/n80006300 650 0 $a Advertising $z United States $v Case studies. 650 0 $a Marketing research $z United States $v Case studies. 650 0 $a Advertising campaigns $z United States $v Case studies. 650 0 $a Marketing $x Awards. $0 http://id.loc.gov/authorities/subjects/sh98007423 650 0 $a Product differentiation $v Case studies. 650 0 $a Market segmentation $v Case studies. 710 2 $a Advertising Research Foundation. $0 http://id.loc.gov/authorities/names/n80006300 710 2 $a BISSELL Homecare, Inc. 710 2 $a Avaya (Firm) $0 http://id.loc.gov/authorities/names/no2002078710 710 2 $a Volvo North American Corp. 710 2 $a Procter & Gamble Company. $0 http://id.loc.gov/authorities/names/n50078465 710 2 $a Gillette Company. $0 http://id.loc.gov/authorities/names/nr93048511 710 2 $a Johnson & Johnson. $0 http://id.loc.gov/authorities/names/no94000514 710 2 $a Kraft, inc. $0 http://id.loc.gov/authorities/names/n78017883 710 2 $a Microsoft Corporation. $0 http://id.loc.gov/authorities/names/n86810571 710 2 $a Nextel Partners. $0 http://id.loc.gov/authorities/names/no2002036547 710 2 $a Accenture (Firm) $0 http://id.loc.gov/authorities/names/no2001029200 941 $a 1 945 $a dvv 952 $l OVUX522 $d 20231018012535.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C566B8CEF05411E7964A246697128E48Initiate Another SILO Locator Search