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03072aam a2200397 a 4500 001 7E3A5B5A682311E1A9C05B926AFF544E 003 SILO 005 20120307010125 008 110224s2011 ctu b 001 0 eng 010 $a 2011008294 020 $a 0300175078 (alk. paper) 020 $a 9780300175073 (alk. paper) 020 $a 030016775X 020 $a 9780300167757 035 $a (OCoLC)670481417 040 $a DLC $b eng $c DLC $d SILO $d BTCTA $d YDXCP $d BWX $d VP@ $d CDX $d MIX $d NSB $d SILO 042 $a pcc 050 00 $a HM1166 $b .D35 2011 082 00 $a 302.2 $2 22 100 1 $a Daly, John A. $q (John Augustine), $d 1952- 245 1 $a Advocacy : $b championing ideas and influencing others / $c John A. Daly. 260 $a New Haven : $b Yale University Press, $c c2011. 300 $a 387 p. ; $c 25 cm. 505 0 $a The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. 504 $a Includes bibliographical references and index. 520 $a When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author,a leadership and communications expert has an answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality. 650 0 $a Branding (Marketing) 650 0 $a Social interaction. 650 0 $a Communication in marketing. 941 $a 5 952 $l PQAX094 $d 20231214020429.0 952 $l USUX851 $d 20230706013804.0 952 $l IBAX173 $d 20180307024130.0 952 $l PNAX964 $d 20121201010752.0 952 $l UNUX074 $d 20120307012344.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=7E3A5B5A682311E1A9C05B926AFF544EInitiate Another SILO Locator Search