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01175nam a2200301 i 4500 001 9B2C79CE2ACC11DE8A86ED04A8D7520A 005 20120616010446 008 760203r19761975caua b 00000 eng 010 $a 75032370 020 $a 9780803905795 020 $a 0803905793 040 $a DLC $c DLC $d SILO $d SILO 050 0 $a HF5415.3 $b .C67 082 $a 381/.3 245 0 $a Communicating with consumers : $b the information processing approach / $c edited by Michael L. Ray and Scott Ward. 260 0 $a Beverly Hills, Calif. : $b Sage Publications, $c 1976, c1975. 300 $a 142 p. : $b ill. ; $c 22 cm. 490 0 $a Sage contemporary social science issues ; 21 500 $a "The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)." 504 $a Includes bibliographies. 650 0 $a Consumers $x Addresses, essays, lectures. 700 10 $a Ray, Michael L. 700 10 $a Ward, Scott, $d 1942- 939 $a 494466 941 $a 2 952 $l OUAX845 $d 20090701080000.0 952 $l UNUX074 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9B2C79CE2ACC11DE8A86ED04A8D7520AInitiate Another SILO Locator Search