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01883aam a2200337M 4500 001 EEDEA6228BD111EC9EAB0DFA24ECA4DB 003 SILO 005 20220212010104 008 200920s2020 mdu ||| 0 eng d 020 $a 1705004636 020 $a 9781705004630 028 $a C06545 $b Recorded Books 035 $a (OCoLC)1198393716 040 $a HTPCL $b eng $c HTPCL $d OCLCO $d UIV $d SILO 100 1 $a Lepore, Jill, $d 1966- 245 10 $a If then: $b how the Simulmatics Corporation invented the future [sound recording]/ $c Jill Lepore. 250 $a First edition. 264 1 $a Prince Frederick, MD : $b Recorded Books, $c [2020] 300 $a 9 audio discs (10 hr., 30 min.) : $b digital, CD audio ; $c 4 3/4 in. 511 0 $a Narrated by the author. 520 $a The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. The scientists of Simulmatics are the long-dead predecessors of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Unearthed from archives is the story of this long-vanished corporation, and of the women hidden behind it. 538 $a Compact discs. 610 24 $a Simulmatics Corporation. 650 4 $a Audiobooks. 650 4 $a Technology $x History. $x History. 650 4 $a Data mining. 650 4 $a Algorithms. 941 $a 1 952 $l SMPE094 $d 20240104020137.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=EEDEA6228BD111EC9EAB0DFA24ECA4DB 994 $a C0 $b UIVInitiate Another SILO Locator Search