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02601aam a2200313 a 4500 001 4AFD213228FB11E49E7A85DBDAD10320 003 SILO 005 20140821010440 008 100325s2010 caua b 001 0 eng 010 $a 2010008876 020 $a 158008222X (alk. paper) 020 $a 9781580082228 (alk. paper) : 035 $a (OCoLC)500797187 040 $a DLC $c DLC $d IG# $d BTCTA $d UKM $d WI9WB $d ORX $d YDXCP $d BWX $d VP@ $d CDX $d QQ3 $d ABG $d BDX $d SILO 050 00 $a HF5718.3 $b .C87 2010 082 00 $a 651.7/4 $2 22 100 1 $a Curry, Jane $q (Jane Elizabeth), $d 1952- 245 10 $a Be a brilliant business writer : $b write well, write fast, and whip the competition / $c Jane Curry and Diana Young. 260 $a Berkeley : $b Ten Speed Press, $c c2010. 300 $a x, 214 p. : $b ill. ; $c 21 cm. 504 $a Includes bibliographical references (p. 204-206) and index. 505 0 $a If you want to write persuasively -- If you want readers to actually read and respond to what you've written -- If you want to write clearly and concisely -- If you want to write with the right tone -- If you think you should write the way you talk -- If you want to make your writing flow -- If you want your business writing to be more creative -- If you think you have to create a formal outline before you start writing -- If you know what you want to say but aren't sure where to start -- If you need to write for senior management -- If you need to share technical information -- If you want to write procedures people can actually follow -- If you don't want your email to land you in jail or lose you your job -- If you need to convey bad news -- If you want to write financial documents that work for senior management -- If you want to write persuasive PowerPoint presentations -- If you want to write executive summaries, sales letters, and email that increase your win ratio -- If you want to send a thank-you or a follow-up note -- If you want to write resumes and cover letters that will get you noticed-- in a good way -- If you want to know when an email isn't the best political choice -- If you want to make the leap from academic to business writing without self-destructing -- If you want to make sure your writing is right. 520 $a A guide to mastering the art of persuasive writing, from email and client letters to reports and presentations. 650 0 $a Business writing. 700 1 $a Young, Diana, $d 1956- 941 $a 2 952 $l YEPF572 $d 20200204053902.0 952 $l TYPH572 $d 20200110035836.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4AFD213228FB11E49E7A85DBDAD10320Initiate Another SILO Locator Search