48 records matched your query
03416aam a2200325 i 4500 001 C4321B88166311EA9B100A4E97128E48 003 SILO 005 20191204010031 008 170829t20172017maua b 001 0 eng d 020 $a 1682175995 020 $a 9781682175996 040 $a MnSgEFL $b eng $c MnSgEFL $e rda $d SILO 082 14 $a 658.8 $2 15 245 00 $a Principles of business : $b marketing / $c editors at Salem Press. 246 30 $a Marketing 250 $a First edition. 264 1 $a Ipswich, MA : $b EBSCO Information Services ; $c [2017] 300 $a xiv, 417 pages : $b illustrations ; $c 27 cm. 504 $a Includes bibliographical references and index. 505 2 $a Publisher's Note -- Introduction -- Contributors -- Advertising Campaigns -- Advertising Management -- Applications for Business Consulting in -- Marketing -- Applied Probability Models in Marketing -- Brand Management -- Brand Personality -- Business Marketing -- Buyer Behavior -- Channel Management -- Consumer and Organizational Buyer Behavior -- Consumer Behavior -- Consumer Demographics -- Content Marketing -- Copyrights -- Creating, Managing and Presenting the Arts -- Customer Information Systems -- Customer Loyalty Programs -- Customer Relationship Management (CRM) -- Customer Service -- Direct E-Marketing -- E-Business Enterprise Applications -- Effective Media Coverage -- Employer Branding and Management -- Entrepreneurial Marketing -- Event Management -- External Business Communications -- Franchising -- Future of Integrated Marketing Communications -- Global Marketing -- Integrated Marketing Communications (IMC) -- International Advertising. 505 2 $a International Marketing -- Internet Marketing Strategies -- Launching New Ventures Through Technology -- Law of Marketing and Antitrust -- Legal Aspects of Marketing -- Marketing (Statistics) and Applied Probability Models -- Marketing Decision Making -- Marketing Environment -- Marketing Ethics -- Marketing Management -- Marketing Methods -- Marketing Principles -- Marketing Research -- Marketing Strategy -- Models for Marketing Strategy -- Multimedia Product Placement -- Multinational Marketing -- Neuromarketing -- New Product Management -- Person Marketing: Using Celebrities to Endorse Products -- Personal Selling and Sales Management -- Price Analysis -- Price Discrimination -- Pricing Policy -- Pricing Strategies -- Principles of Advertising -- Principles of Retailing -- Product Placement -- Professional Selling in Business to -- Business (BB) Marketing -- Promotional Policies -- Public Relations -- Public Relations and Social Media -- Retail Merchandising -- Sales Force Management -- Sensory Marketing -- Social Media and Businesses -- Strategic Marketing -- Trade Show Participation -- Value-Based Strategies for Business Marketing -- Glossary -- Subject Index. 520 $a Provides easy-access to the essentials of marketing, including advertising, copy writing, social media, branding, and more, to give students and researchers a better understanding of what is involved in marketing a product or service. 521 2 $a 10-A. 650 0 $a Marketing. 650 7 $a Marketing. $2 sears 710 2 $a Salem Press, $e editor. 856 40 $u http://online.salempress.com/doi/book/10.3331/POBMkg 941 $a 1 952 $l CMPE792 $d 20230629014234.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C4321B88166311EA9B100A4E97128E48Initiate Another SILO Locator Search