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02478aim a2200433Mi 4500 001 BB88002C047611EB89AE83802EECA4DB 003 SILO 005 20201002011536 007 sd fungnnmmneu 008 121004s2020 mdunnnn z n eng d 020 $a 1705004636 020 $a 9781705004630 028 02 $a C06545 $b Recorded Books 035 $a (OCoLC)1188979354 040 $a RECBC $b eng $e rda $c RECBC $d OCLCQ $d OCLCO $d OCLCF $d IW5 $d SILO 050 4 $a QA76.9.D343 $b L47 2020 082 04 $a 006.3/12 $2 23 100 1 $a Lepore, Jill, $d 1966- $e author. 245 10 $a If then : $b how the Simulmatics Corporation invented the future / $c Jill Lepore. 250 $a Unabridged. 260 $a Prince Frederick, Md. : $b Recorded Books, $c 2020. 300 $a 9 audio discs (10 1/2 hours) ; $c 4 3/4 inches. 306 $a 103000 500 $a In container (17 cm.). 500 $a Title from container. 511 0 $a Narrated by the author. 520 $a The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young and Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm 650 0 $a Data mining. 650 0 $a History. 655 7 $a Audiobooks. $2 lcgft 710 2 $a Recorded Books, Inc. 941 $a 5 945 $a cdab 952 $l GBPF771 $d 20240802015932.0 952 $l KSPG296 $d 20201118010056.0 952 $l XXPH787 $d 20201016011323.0 952 $l GDPF771 $d 20201010010530.0 952 $l TYPH572 $d 20201007083509.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=BB88002C047611EB89AE83802EECA4DBInitiate Another SILO Locator Search