33 records matched your query       

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010    $a 2020008058
020    $a 1631496107
020    $a 9781631496103
035    $a (OCoLC)1156414851
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050 00 $a QA76.9.D343 $b L47 2020
082 04 $a 303.4834/09 $2 23
082 00 $a 006.3/12 $2 23
100 1  $a Lepore, Jill, $d 1966- $e author.
245 10 $a If then : $b how the Simulmatics Corporation invented the future / $c Jill Lepore.
246 30 $a How the Simulmatics Corporation invented the future
250    $a First edition.
264  1 $a New York, NY : $b Liveright Publishing Corporation, a division of W.W. Norton & Comapny, $c [2020]
300    $a xii, 415 pages : $b illustrations ; $c 25 cm
504    $a Includes bibliographical references (pages 337-390) and index.
505 0  $a Prologue: What if? -- The social network. Madly for Adlai ; Impossible man ; The quiet American ; Artificial intelligence ; Project Macroscope -- The people machine. The IBM president ; Billion-dollar brain ; Fail-safe -- The four-eighty -- Hearts and minds. Armies of the night ; The things they carried ; The fire next time ; An octoputer ; The Mood Corporation -- Epilogue: More data.
520    $a "A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"-- $c Provided by publisher.
650  0 $a Data mining.
610 20 $a Simulmatics Corporation.
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