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01010aam a2200265 4500 001 B8EB80925AD311E6A2123B88DAD10320 003 SILO 005 20160805010336 008 731214s1973 maua b 00010 eng u 035 $a (OCoLC)760038 040 $c DRB $d IWA $d SILO 100 00 $a Ray, Michael L. 245 10 $a Psychological theories and interpretations of learning, $c by Michael L. Ray. 260 $a [Cambridge, Mass., $b Marketing Science Institute], $c 1973. 300 $a 72 p. $b ill. $c 28 cm. 500 $a "P-53-C." 500 $a Originally published as a chapter in Consumer behavior: theoretical sources, edited by Scott Ward. 504 $a Bibliography: p. 60-71. 650 0 $a Consumers 650 0 $a Learning, Psychology of 700 10 $a Ward, Scott, $d 1942- $t Consumer behavior: theoretical sources. 740 00 $a Consumer behavior: theoretical sources. 941 $a 1 952 $l USUX851 $d 20160805053611.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=B8EB80925AD311E6A2123B88DAD10320Initiate Another SILO Locator Search