24 records matched your query       

01243aam a2200289 i 4500
001 01663C405AD411E6A2123B88DAD10320
003 SILO
005 20160805010336
008 751125n19741975xx            00000 eng d
035    $a (OCoLC)1854178
040    $a ABC $c ABC $d OCL $d IWA $d SILO
100 00 $a Ray, Michael L.
245 10 $a New directions for advertising pretesting research / $c by Michael L. Ray, Scott Ward, Jerome B. Reed.
260    $a Cambridge, Mass. : $b Marketing Science Institute, $c 1974 or 1975.
300    $a 42 p. ; $c 28 cm.
490 1  $a Working paper - Marketing Science Institute
500    $a "Preliminary research report".
500    $a "Summary report on an MSI special project: Experimentation to improve pretesting of anti-drug abuse education and information campaigns, by Michael L. Ray, Scott Ward, and Gerald Lesser."
504    $a Bibliography: p. 39-40.
650  0 $a Television advertising
650  0 $a Drug abuse $x Study and teaching
700 10 $a Ward, Scott, $d 1942-
700 00 $a Reed, Jerome B., $e joint author.
830  0 $a Report (Marketing Science Institute)
941    $a 1
952    $l USUX851 $d 20160805062007.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=01663C405AD411E6A2123B88DAD10320