The Locator -- [(author = "Ward Scott 1942-")]

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01130aam a2200301 i 4500
001 F3FB17245AD311E6A2123B88DAD10320
003 SILO
005 20160805010336
008 751119s1974    mau      b    00010 eng d
035    $a (OCoLC)1843628
040    $a ABC $c ABC $d OCL $d IWA $d SILO
100 10 $a Caron, Andr©♭
245 10 $a Operation Santa Claus, a pilot study of decision-making by children and parents / $c by Andr©♭ Caron and Scott Ward.
260    $a Cambridge, Mass. : $b Marketing Science Institute, $c 1974.
300    $a iv, 17 p. ; $c 28 cm.
490 0  $a Working paper - Marketing Science Institute
500    $a "Preliminary research report".
500    $a "Report no. 74-120."
504    $a Bibliography: p. 16.
650  0 $a Television advertising and children
650  0 $a Decision making in children
650  0 $a Young consumers
650  0 $a Parent and child.
700 10 $a Ward, Scott, $d 1942- $e joint author.
830  0 $a Report (Marketing Science Institute)
941    $a 1
952    $l USUX851 $d 20160805061246.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=F3FB17245AD311E6A2123B88DAD10320
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