32 records matched your query
01790aam a2200325 i 4500 001 356246EC1A3011EEAF9CB4AD47ECA4DB 003 SILO 005 20230704010055 008 221024t20232023njua 001 0 eng c 010 $a 2022049585 020 $a 1119906245 020 $a 9781119906247 (hardcover) 035 $a (OCoLC)1356576601 040 $a MdU/DLC $b eng $e rda $c DLC $d OCLCF $d UKMGB $d OQX $d SILO 042 $a pcc 050 00 $a HF5415 $b .K4443 2023 082 00 $a 658.8 $2 23/eng/20221230 100 1 $a Chernev, Alexander, $e editor. 245 00 $a Kellogg on marketing / $c edited by Alexander Chernev and Philip Kotler. 250 $a Third edition. 260 $a Hoboken, New Jersey : $b Wiley, $c [2023] 300 $a xiii, 417 pages : $b illustrations ; $c 24 cm 500 $a Includes index. 520 $a "An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains both the basics of marketing and digital marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how marketing can drive positive social change. Core topics in the book that every marketer should know include branding, data-drive-marketing, marketing for business growth and marketing strategy"-- $c Provided by publisher. 650 0 $a Marketing. 700 1 $a Kotler, Philip, $e editor. 710 2 $a John Wiley & Sons, $e publisher. 941 $a 1 952 $l GBPF771 $d 20230704012425.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=356246EC1A3011EEAF9CB4AD47ECA4DBInitiate Another SILO Locator Search