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02238aam a2200349 i 4500 001 023C8732B7CB11EC864CB83724ECA4DB 003 SILO 005 20220409010100 008 180412s2018 mdua b 001 0 eng c 010 $a 2018010490 020 $a 9781538108482 (pbk. : alk. paper) 020 $a 1538108488 040 $a LBSOR/DLC $b eng $e rda $c LBSOR $d DLC $d SILO 042 $a pcc 050 00 $a Z716.3 $b .O88 2018 082 00 $a 021.7 $2 23 100 1 $a Ottolenghi, Carol, $d 1959- $e author. 245 10 $a Intentional marketing : $b a practical guide for librarians / $c Carol Ottolenghi. 264 1 $a Lanham : $b Rowman & Littlefield, $c [2018] 300 $a xviii, 169 pages : $b illustrations ; $c 28 cm. 490 0 $a Practical guides for librarians ; $v 51 504 $a Includes bibliographical references and index. 505 0 $a Intentional marketing & your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media & communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing. 510 4 $a Library Journal, $c March 01, 2019 520 $a "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"-- $c Provided by publisher. 650 0 $a Libraries $x Marketing. $9 26530 650 0 $a Branding (Marketing) $9 21255 650 0 $a Internet marketing. $9 20048 776 08 $i Online version: $a Ottolenghi, Carol, 1959- author. $t Intentional marketing $d Lanham : Rowman & Littlefield, [2018] $z 9781538108499 $w (DLC) 2018036374 941 $a 1 952 $l IAOX771 $d 20221029022018.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=023C8732B7CB11EC864CB83724ECA4DBInitiate Another SILO Locator Search