The sport performance industry segment. Cases: Every game's a big event ; the Toledo Mud Hens Baseball Club / Jacquelyn Cuneen. Gender equity achieved through strategic marketing / Richard L. Irwin. Marketing a basketball tournament / Wayne Blann. Colorado Xplosion of the American Basketball League / Dianna P. Gray. Filling your football facility with fans-- 17,000 or bust! / Dianna P. Gray -- The sport production industry segment.. Cases: Modern turn for a traditional product ; Cygnet Turf & Equipment / Jacquelyn Cuneen ; Northern Lights, Inc. / David Stotlar. Big Mountain Corporation / David Stotlar. Football helmets and the concussion dilemma / Wayne Blann. Adidas ; making a comeback / Dianna P. Gray -- The sport promotion industry segment. Cases: The sinking of the America's Cup / David Stotlar. National Express, Inc.-- assessing sport sponsssorship effectiveness / Richard L. Irwin. Starting a sport marketing firm / Wayne Blann. Call your own game ; TRZ Sports Services, Inc. / Jacquelyn Cuneen. Catch that championship fever! / Richard L. Irwin.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.