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02027cam a2200289Ia 4500 001 AFF81FE62B0511DE80C1F007A8D7520A 005 200904162310.0 008 030425s1998 wvua b 000 0 eng d 010 $a 2002115155 020 $a 9781885693471 020 $a 1885693478 035 $a (OCoLC)52128841 040 $a VXV $c VXV $d SILO $d IWA $d SILO 245 0 $a Case studies in sport marketing / $c Brenda G. Pitts, editor. 260 $a Morgantown, WV : $b Fitness Information Technology, Inc., $c c2003. 300 $a xvii, 182 p. : $b ill. ; $c 26 cm. 440 0 $a Sport management library 504 $a Includes bibliographical references. 505 2 $a The sport performance industry segment. Cases: Every game's a big event ; the Toledo Mud Hens Baseball Club / Jacquelyn Cuneen. Gender equity achieved through strategic marketing / Richard L. Irwin. Marketing a basketball tournament / Wayne Blann. Colorado Xplosion of the American Basketball League / Dianna P. Gray. Filling your football facility with fans-- 17,000 or bust! / Dianna P. Gray -- The sport production industry segment.. Cases: Modern turn for a traditional product ; Cygnet Turf & Equipment / Jacquelyn Cuneen ; Northern Lights, Inc. / David Stotlar. Big Mountain Corporation / David Stotlar. Football helmets and the concussion dilemma / Wayne Blann. Adidas ; making a comeback / Dianna P. Gray -- The sport promotion industry segment. Cases: The sinking of the America's Cup / David Stotlar. National Express, Inc.-- assessing sport sponsssorship effectiveness / Richard L. Irwin. Starting a sport marketing firm / Wayne Blann. Call your own game ; TRZ Sports Services, Inc. / Jacquelyn Cuneen. Catch that championship fever! / Richard L. Irwin. 650 0 $a Sports $x Marketing $v Case studies. 700 1 $a Pitts, Brenda G. 939 $a 5025551 941 $a 2 952 $l UPAX334 $d 20230104034445.0 952 $l USUX851 $d 20160820062713.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=AFF81FE62B0511DE80C1F007A8D7520A 994 $a 02 $b IWAInitiate Another SILO Locator Search