Acknowledgements -- Introduction -- Saying what you want to the right audience -- Developing ideas and pitching an op-ed -- Writing an effective op-ed and managing the ensuing conversation -- Finding the right platform: op-eds, blogs, social media, podcasts and other outlets -- Striking an effective online voice -- Avoiding the echo chamber and communicating your ideas to an evidence-resistant audience -- What you need to know about political labels -- Sharpening your public engagement -- Dealing with social media blowback -- Navigating personal relationships through political debate -- Conclusion.
Summary:
"How can twenty-first-century scholars and other experts craft their voices for audiences beyond their peers? In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Presented in a lively and engaging style, Public Influence coaches readers on the best approach to pitching and writing op-eds and other related analytical pieces, managing the ensuing conversation, conveying informed ideas to an evidence-resistant audience, avoiding social media hazards in an increasingly polarized environment, harnessing outrage culture to organize sensitively and intelligently, and using political labels in ways that cut through the noise. Enlivened with discussions of an array of hot-button issues and examples of public influence succeeding wildly and going terribly awry, Public Influence is essential reading for anyone who wants to harness the opportunities of public engagement in a dynamic digital age."-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.