The Locator -- [(author = "Ward Scott 1942-")]

The Locator -- [(author = "Ward Scott 1942-")]

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Author:: Ward, Scott, 1942-
Title:: Children and promotion, new consumer battleground? / by Scott Ward.
Publisher:: Marketing Science Institute,
Copyright Date:: 1972
Description:: 31 p. : ill. ; 28 cm.
Subject:: Television advertising and children--United States.
Notes:: "Preliminary research report". "P-60". Errata inserted. Includes bibliographical references.
Series:: Working paper - Marketing Science Institute
OCLC:: (OCoLC)1854112
Locations:: USUX851 -- Iowa State University - Parks Library (Ames)

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