The Locator -- [(author = "Ward Scott 1942-")]

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Author:
Ward, Scott, 1942-
Title:
Children's perceptions, explanations, and judgements of television advertising : a further exploration / by Scott Ward, Greg Reale, David Levinson.
Publisher:
Marketing Science Institute,
Copyright Date:
1972
Description:
17, [20] p. ; 28cm.
Subject:
Television advertising and children
Other Authors:
Reale, Greg, joint author.
Levinson, David, joint author.
Notes:
"Preliminary research report." "P-60." Bibliography: p. 36.
Series:
Working paper - Marketing Science Institute
OCLC:
(OCoLC)1154173
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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