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Author:
Begole, James, 1963-
Title:
Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365 / Bo Begole.
Publisher:
FT Press,
Copyright Date:
c2011
Description:
254 p. : ill. ; 24 cm.
Subject:
Marketing.
Globalization.
Notes:
Includes bibliographical references and index.
Contents:
Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaking out of the supply chain gang -- Discontinuous connections -- Coordination -- Clear sailing -- Ubiquitous business.
ISBN:
0137064438 (hardback : alk. paper)
9780137064434 (hardback : alk. paper)
OCLC:
(OCoLC)666246501
LCCN:
2010041445
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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