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Title:
Adding value :
brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas Morgan.
Publisher:
Routledge,
Copyright Date:
1994
Description:
xiv, 349 p. : ill. ; 23 cm.
Subject:
Food--History.--History.
Beverages--History.--History.
Alcoholic beverages--History.--History.
Brand name products--History.--History.
Other Authors:
Morgan, Nicholas, 1955-
Other Titles:
Brands and marketing in food and drink.
Notes:
Includes bibliographical references and index.
Series:
Comparative and international business series: modern histories
ISBN:
9780415095167
0415095166
OCLC:
(OCoLC)28505426
LCCN:
93026161
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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