Company image : control it or it controls you -- Will the real corporation please stand up -- The players -- Picking an agency -- Tracking the corporate image -- Public relations : an overview and a few ideas that work -- Investor relations -- Communicating through philanthropy -- Changing the company name -- The name change process -- What to do when disaster strikes -- Mergers, acquisitions, takeovers, and divestitures -- Corporate advertising : what it is and what it can do -- Corporate advertising : should you or shouldn't you -- A no-nonsense approach to corporate advertising -- Globanization -- Corporate communications in a recession -- ...And finally, a word to the CEO.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.