Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the whole funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure.
Summary:
"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.