57 records matched your query
01873cam a2200361 a 4500 001 05C6D3802AD511DEB2886305A8D7520A 003 SILO 005 20230510010042 008 880222s1988 maua 001 0 eng 010 $a 86045370 020 $a 9780669133127 (alk. paper) 020 $a 0669133124 (alk. paper) 040 $a DLC $c DLC $d SILO $d OCL $d NLGGC $d BTCTA $d YDXCP $d AU@ $d IWA $d SILO 050 00 $a HD59.2 $b .G37 1988 082 0 $a 659.2 $2 19 084 $a 85.05 $2 bcl 100 1 $a Garbett, Thomas F. 245 1 $a How to build a corporation's identity and project its image / $c Thomas Garbett. 260 $a Lexington, Mass. : $b Lexington Books, $c c1988. 300 $a xx, 271 p. : $b ill. ; $c 24 cm. 500 $a Includes index. 505 0 $a Company image : control it or it controls you -- Will the real corporation please stand up -- The players -- Picking an agency -- Tracking the corporate image -- Public relations : an overview and a few ideas that work -- Investor relations -- Communicating through philanthropy -- Changing the company name -- The name change process -- What to do when disaster strikes -- Mergers, acquisitions, takeovers, and divestitures -- Corporate advertising : what it is and what it can do -- Corporate advertising : should you or shouldn't you -- A no-nonsense approach to corporate advertising -- Globanization -- Corporate communications in a recession -- ...And finally, a word to the CEO. 650 7 $a Entreprises $x Image $2 ram 650 0 $a Corporate image. 650 17 $a Beeldvorming. $2 gtt 650 17 $a Corporate identity. $2 gtt 941 $a 4 952 $l ULAX314 $d 20190926052948.0 952 $l UTAX115 $d 20090701080000.0 952 $l UNUX074 $d 20090701080000.0 952 $l PRAX771 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=05C6D3802AD511DEB2886305A8D7520A 994 $a 03 $b IWAInitiate Another SILO Locator Search