The Locator -- [(subject = "Brand name products--Management")]

The Locator -- [(subject = "Brand name products--Management")]

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Author:: Duncan, Tom (Thomas R.)
Title:: Principles of advertising & IMC / Tom Duncan.
Edition:: 2nd ed.
Publisher:: McGraw-Hill/Irwin,
Copyright Date:: c2005
Description:: xxvii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Subject:: Brand name products--Management.--Management.
Other Authors:: Duncan, Tom (Thomas R.). IMC.
Notes:: Revision of: IMC / Tom Duncan. 1st ed. 2002. Includes bibliographical references and index.
Series:: The McGraw-Hill/Irwin series in marketing
ISBN:: 9780072537741 (alk. paper)
0072537744 (alk. paper)
OCLC:: (OCoLC)53289625
LCCN:: 2003064200
Locations:: URAX314 -- Clarke University - Nicholas J. Schrup Library (Dubuque)

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