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01191cam a22003254a 4500 001 187EB9962B0911DEBA4F1C08A8D7520A 005 200904162334.0 008 031022s2005 ilua b 001 0 eng 010 $a 2003064200 020 $a 9780072537741 (alk. paper) 020 $a 0072537744 (alk. paper) 035 $a (OCoLC)53289625 040 $a DLC $c DLC $d SILO $d SILO 050 00 $a HF5415.13 $b .D846 2005 100 1 $a Duncan, Tom $q (Thomas R.) 245 1 $a Principles of advertising & IMC / $c Tom Duncan. 246 3 $a Principles of advertising and IMC 250 $a 2nd ed. 260 $a Chicago, Ill. : $b McGraw-Hill/Irwin, $c c2005. 300 $a xxvii, 774 p. : $b col. ill. ; $c 29 cm. + $e 1 CD-ROM (4 3/4 in.) 440 4 $a The McGraw-Hill/Irwin series in marketing 500 $a Revision of: IMC / Tom Duncan. 1st ed. 2002. 504 $a Includes bibliographical references and index. 650 0 $a Brand name products $x Management. $x Management. 700 1 $a Duncan, Tom $q (Thomas R.). $t IMC. 939 $a 5353353 941 $a 1 952 $l URAX314 $d 20170609030051.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=187EB9962B0911DEBA4F1C08A8D7520A 994 $a 01 $b IOCInitiate Another SILO Locator Search