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01881aam a22003858i 4500 001 458ED3AC4DCE11E89F5D1D5C97128E48 003 SILO 005 20180502010046 008 171010s2018 nju b 001 0 eng c 010 $a 2017041389 020 $a 1119405548 020 $a 9781119405542 035 $a (OCoLC)1004258842 040 $a WaSeSS/DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d OCLCQ $d SILO 042 $a pcc 050 00 $a TA418.5 $b .S35 2018 082 00 $a 658.5/752 $2 23 100 1 $a Saint-Denis, Cecilia Y., $d 1972- $e author. 245 10 $a Consumer and sensory evaluation techniques : $b how to sense successful products / $c by Cecilia Y. Saint-Denis. 263 $a 1803 264 1 $a Hoboken, NJ : $b John Wiley & Sons, $c 2018. 300 $a xiv, 190 pages : $b illustrations ; $c 23 cm 504 $a Includes bibliographical references and index. 505 0 $a The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting. 650 0 $a Sensory evaluation. 650 0 $a New products $x Evaluation. 650 0 $a Marketing research. 650 7 $a Marketing research. $2 fast $0 (OCoLC)fst01010284 650 7 $a New products $x Evaluation. $2 fast $0 (OCoLC)fst01036897 650 7 $a Sensory evaluation. $2 fast $0 (OCoLC)fst01112612 776 08 $i Online version: $a Saint-Denis, Cecilia Y., 1972- $t Consumer and sensory evaluation techniques. $d Hoboken, NJ : John Wiley & Sons, 2018 $z 9781119405603 $w (DLC) 2017052695 941 $a 1 952 $l USUX851 $d 20180502012354.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=458ED3AC4DCE11E89F5D1D5C97128E48 994 $a 92 $b IWAInitiate Another SILO Locator Search