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05047aam a2200373 i 4500 001 01CFD64CE9E911EBBBC9467A3DECA4DB 003 SILO 005 20210721010052 008 210205s2021 sp 000 0 spa d 020 $a 9788491116820 020 $a 8491116826 035 $a (OCoLC)1236192529 040 $a YDX $b eng $c YDX $d KCK $d OCLCO $d IOU $d SILO 041 1 $a spa $h eng 082 04 $a 658.4/09019 $2 23 100 1 $a Harris, Jason $c (Economist), $e author. 240 10 $a Soulful art of persuasion. $l Spanish 245 13 $a El arte de la persuasion : $b los 11 haÌbitos del maestro influencer / $c Jason Harris ; traduccioÌn, David Aliaga. 250 $a 1.C edicioÌn: marzo de 2021. 264 1 $a Barcelona : $b Ediciones Obelisco, $c 2021. 300 $a 277 pages ; $c 24 cm. 520 $a The Soulful Art of Persuasion es una guiÌa revolucionaria para convertirse en un influyente maestro en la era de la desconfianza a traveÌs del cultivo de haÌbitos de formacioÌn del caraÌcter que son esenciales para el crecimiento personal y el eÌxito empresarial sostenido. Jason Harris, director ejecutivo y presidente de una de las agencias creativas de maÌs raÌpido crecimiento y eÌxito del paiÌs, Mekanism, sostiene que la persuasioÌn genuina en el siglo XXI se trata de desarrollar el caraÌcter en lugar de depender de las taÌcticas faÌciles de adulacioÌn, manipulacioÌn y ganancias a corto plazo. . Se trata de involucrar en lugar de insistir y escuchar versus explotar; se trata de desarrollar empatiÌa y comunicar sus valores. MaÌs importante auÌn, se trata de convencer a los demaÌs de su punto de vista al comprender sus necesidades en lugar de centrarse en la buÌsqueda de metas egoceÌntricas. Basado en su experiencia dentro y fuera de la sala de juntas, y basaÌndose en las uÌltimas investigaciones sobre la confianza, la influencia y la formacioÌn de haÌbitos, Harris muestra que ser persuasivo en una cultura plagada de enganÌos significa rechazar el espiÌritu de la venta raÌpida o la tentacioÌn de cerca y abrazando el compromiso de mostrar su verdadero yo a largo plazo. A traveÌs de historias instructivas y entretenidas, Harris expone los 11 haÌbitos que guiaraÌn a los lectores a ser auteÌnticamente persuasivos, incluido el desarrollo de la curiosidad por otras personas. Convertirse en la persona con la que los demaÌs quieren estar. Practicar la generosidad a traveÌs de gestos grandes y pequenÌos, y ganar respeto a traveÌs de la colaboracioÌn en lugar de la intimidacioÌn La persuasioÌn de hoy se trata de colaborar en lugar de ganar. Se trata de la excelencia personal, compartir escenario y respetar las motivaciones y valores ajenos. En The Soulful Art of Persuasion, Jason Harris ayuda a mostrarnos el camino. 520 $a The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust through the cultivation of character-building habits that are essential to personal growth and sustained business success. Jason Harris, CEO and President of one of the nation's fastest growing and most successful creative agencies, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting and listening versus exploiting; it is about developing empathy and communicating your values. Most importantly, it is about winning others over to your point of view by understanding their needs rather than focusing on the pursuit of self-centered goals. Based on his experience in and out of the boardroom, and drawing on the latest research on trust, influence, and habit formation, Harris shows that to be persuasive in a culture plagued by deception means rejecting the ethos of the quick sell or the temptation to close, and embracing the commitment of putting your true self forward for the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Developing a curiosity about other people . Becoming the person others want to be around. Practicing generosity through gestures big and small, and Earning respect through collaboration rather than intimidation Persuasion today is about collaboration rather than winning. It is about personal excellence, sharing the stage and respecting other people's motivations and values. In The Soulful Art of Persuasion, Jason Harris helps to show us the way. 546 $a Text in Spanish, translated from the English. 650 0 $a Success in business. 650 0 $a Persuasion (Psychology) 650 0 $a Marketing $x Psychological aspects. 650 0 $a Communication in marketing. 650 4 $a Spanish language materials. 700 1 $a Aliaga MunÌoz, David, $e translator. 941 $a 1 952 $l BAPH771 $d 20210721010420.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=01CFD64CE9E911EBBBC9467A3DECA4DB 994 $a C0 $b IOUInitiate Another SILO Locator Search