Includes bibliographical references (p. [185]-194) and index.
Contents:
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system.
Series:
Studies in communication, media, and public opinion
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