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02076aam a22003974a 4500 001 9E8FC56E6A8C11E689525693DAD10320 003 SILO 005 20160825010506 008 101203s2011 enka b 001 0 eng 010 $a 2010050921 020 $a 0230537774 (hardback) 020 $a 9780230537774 (hardback) 035 $a (OCoLC)670481148 040 $a DLC $c DLC $d YDX $d BTCTA $d YDXCP $d IG# $d BWX $d SILO 042 $a pcc 050 00 $a JF2112.C3 $b L43 2011 082 00 $a 324. $2 22 084 $a POL030000 $a POL009000 $a POL030000 $2 bisacsh 100 00 $a Lees-Marshment, Jennifer. 245 14 $a The political marketing game / $c Jennifer Lees-Marshment. 260 $a Houndmills, Basingstoke, Hampshire ; $b Palgrave Macmillan, $c 2011. 300 $a xii, 259 p. : $b ill. ; $c 23 cm. 520 $a "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 505 8 $a Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References. 650 0 $a Campaign management. 650 0 $a Political campaigns. 650 0 $a Marketing $x Political aspects. 650 7 $a POLITICAL SCIENCE / Political Ideologies / Democracy $2 bisacsh 650 7 $a POLITICAL SCIENCE / Government / Comparative $2 bisacsh 650 7 $a POLITICAL SCIENCE / Government / National $2 bisacsh 856 42 $3 Cover image $u http://www.netread.com/jcusers/1388/2307262/image/lgcover.9780230537774.jpg 941 $a 1 952 $l USUX851 $d 20160825091209.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9E8FC56E6A8C11E689525693DAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search