910 records matched your query
02939aam a2200385Ii 4500 001 DCD4CB76370411E887D7D95B97128E48 003 SILO 005 20180403010230 008 180130s2018 nyua b 001 0 eng d 010 $a 2017957088 020 $a 1137523484 020 $a 9781137523488 035 $a (OCoLC)1020850226 040 $a UVV $b eng $e rda $c UVV $d EUM $d YDX $d NGU $d IWA $d SILO 050 4 $a TT560 P76x 2018 245 00 $a Product innovation in the global fashion industry / $c Byoungho Jin, Elena Cedrola, editors. 264 1 $a New York : $b Palgrave Macmillan, $c [2018] 300 $a xix, 145 pages : $b illustrations ; $c 22 cm 490 1 $a Palgrave pilot 490 1 $a Palgrave Studies in Practice: Global Fashion Brand Management 504 $a Includes bibliographical references and index. 520 $a This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art and tradition have been merged, synthesized and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels--materials, style and product development--and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. This volume consists of five chapters combining theory with practice, through the analysis of 4 case studies: Stone Island (menswear - Italy), Geox (shoes and apparel - Italy), Nike (sportswear - USA) and Repetto (dance-inspired products - France). . 505 0 $a Product innovation: core to continued success / Byoungho Jin and Elena Cedrola -- Stone Island: product innovation and market positioning as drivers of value creation / Fabrizio Mosca -- The Geox: the shoe that breathes / Francesca Checchinato and Tiziano Vescovi -- Nike: an innovation journey / Michelle Childsand Byoungho Jin -- Repetto, a Paris-based craft enterprise growing into a global brand: design-driven innovation and meaning strategy / Stefania MaseÌ and GenevieÌve Cohen-Cheminet. 650 0 $a Fashion design $x Technological innovations. 650 0 $a New products. 650 0 $a Textile fabrics $x Technological innovations. 650 0 $a Clothing trade $x Technological innovations. 700 1 $a Jin, Byoungho, $e editor. 700 1 $a Cedrola, Elena, $d 1965- $e editor. 830 0 $a Palgrave pilot 830 0 $a Palgrave studies in practice: global fashion brand management. 941 $a 1 952 $l USUX851 $d 20180403021232.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=DCD4CB76370411E887D7D95B97128E48 994 $a 92 $b IWAInitiate Another SILO Locator Search