The Locator -- [(subject = "Decision making in children")]

The Locator -- [(subject = "Decision making in children")]

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Title:: Operation Santa Claus, a pilot study of decision-making by children and parents / by Andr©♭ Caron and Scott Ward.
Publisher:: Marketing Science Institute,
Copyright Date:: 1974
Description:: iv, 17 p. ; 28 cm.
Subject:: Television advertising and children
Decision making in children
Young consumers
Parent and child.
Other Authors:: Ward, Scott, 1942- joint author.
Notes:: "Preliminary research report". "Report no. 74-120." Bibliography: p. 16.
Series:: Working paper - Marketing Science Institute
OCLC:: (OCoLC)1843628
Locations:: USUX851 -- Iowa State University - Parks Library (Ames)

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