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Author:

Joachimsthaler, Erich, 1956-

Title:

Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler.

Publisher:

Harvard Business School Press,

Copyright Date:

c2007

Description:

xiii, 253 p. : ill. ; 25 cm.

Subject:

New products.
Consumers' preferences.
Consumers--Research.

Notes:

Includes bibliographical references (p. 225-234) and index.

Contents:

Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.

ISBN:

9781422101650
1422101657
1422101657 (hardcover : alk. paper)
9781422101650 (hardcover : alk. paper)

LCCN:

2007006551

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

PQAX094 -- Wartburg College - Vogel Library (Waverly)