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01817cam a2200397 a 4500 001 830C39662B1111DE9FAE8B08A8D7520A 003 SILO 005 20090730151725 008 070215s2007 maua b 001 0 eng 010 $a 2007006551 020 $a 9781422101650 020 $a 1422101657 020 $a 1422101657 (hardcover : alk. paper) 020 $a 9781422101650 (hardcover : alk. paper) 040 $a DLC $c DLC $d SILO $d BAKER $d C#P $d YDXCP $d NLGGC $d OCLCG $d IOW $d SILO 050 00 $a HF5415.153 $b .J63 2007 082 00 $a 658.4/06 $2 22 084 $a 85.15 $2 bcl 100 1 $a Joachimsthaler, Erich, $d 1956- 245 1 $a Hidden in plain sight : $b how to find and execute your company's next big growth strategy / $c Erich Joachimsthaler. 260 $a Boston, Mass. : $b Harvard Business School Press, $c c2007. 300 $a xiii, 253 p. : $b ill. ; $c 25 cm. 504 $a Includes bibliographical references (p. 225-234) and index. 505 0 $a Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda. 650 0 $a New products. 650 0 $a Consumers' preferences. 650 0 $a Consumers $x Research. 856 41 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0711/2007006551.html 941 $a 5 952 $l PQAX094 $d 20231214050106.0 952 $l OVUX522 $d 20180106040027.0 952 $l USUX851 $d 20160824020220.0 952 $l UNUX074 $d 20090701080000.0 952 $l SOAX911 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=830C39662B1111DE9FAE8B08A8D7520A 994 $a 02 $b IOWInitiate Another SILO Locator Search