The Locator -- [(subject = "Television and sports")]

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Author:
Barney, Robert Knight, 1932-
Title:
Selling the five rings : the International Olympic Committee and the rise of Olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn.
Edition:
Rev. ed.
Publisher:
University of Utah Press,
Copyright Date:
c2004
Description:
xvi, 425 p., [14] p. of plates : ill., ports. ; 23 cm.
Subject:
Olympics--Economic aspects.
Television and sports.
International Olympic Committee.
Comité international olympique.
Jeux olympiques--Aspect économique.
Télévision et sports.
Other Authors:
Wenn, Stephen R., 1964-
Martyn, Scott G., 1966-
Notes:
Includes bibliographical references (p. 307-398) and index.
ISBN:
9780874808094 (pbk : alk. paper)
087480809X (pbk : alk. paper)
Locations:
PMAX975 -- Morningside University - Hickman-Johnson-Furrow Library (Sioux City)

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