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02684aam a2200373 i 4500 001 8653A34C30FC11EEBC3B3D423BECA4DB 003 SILO 005 20230802011922 008 220608s2023 caua b 001 0 eng 010 $a 2022014860 020 $a 1523002883 020 $a 9781523002887 040 $d SILO 042 $a pcc 050 00 $a HF5415.153 $b .P67 2022 082 00 $a 658.5/752 $2 23/eng/20220608 100 1 $a Porcini, Mauro, $e author. 245 14 $a The human side of innovation : $b the power of people in love with people / $c Mauro Porcini, Chief Design Officer of PepsiCo ; forewords by Ramon Laguarta and Indra Nooyi. 250 $a First edition. 264 1 $a Oakland, CA : $b Berrett-Koehler Publishers, Inc., $c [2023] 300 $a 248 pages : $b color illustrations ; $c 24 cm. 504 $a Includes bibliographical references and index. 520 $a "PepsiCo's and 3M's award-winning chief design officer reveals the secret to creating life-changing innovations: putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products, brands and experiences, or somebody will beat you to it. And Mauro Porcini-PepsiCo's and 3M's first ever chief design officer-says, the key to real, world-changing innovation is to put people first. Putting people first requires what Porcini calls unicorns: people who are in love with people and who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them. Some have qualities you might expect-the ability to dream and an attention to detail-but when was the last time you heard an executive ask prospective hires if they were kind or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators. This book is written by a celebrated designer, high-level corporate executive, and a decent human being"-- $c Provided by publisher. 650 0 $a New products. 650 0 $a Industrial design. 650 0 $a Design $x Human factors. 650 0 $a Human engineering. 650 7 $a Design $x Human factors. $2 fast $0 (OCoLC)fst00891275. 650 7 $a Human engineering. $2 fast $0 (OCoLC)fst00963014. 650 7 $a Industrial design. $2 fast $0 (OCoLC)fst01730190. 650 7 $a New products. $2 fast $0 (OCoLC)fst01036889. 941 $a 1 952 $l CAPH522 $d 20230802012027.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8653A34C30FC11EEBC3B3D423BECA4DBInitiate Another SILO Locator Search