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03229aam a2200505 i 4500 001 29C4F118DA5311E7BD35112897128E48 003 SILO 005 20171206010017 008 151211t20162016enka b 001 0 eng 010 $a 2015040549 020 $a 1137367180 020 $a 9781137367181 020 $a 1137559101 020 $a 9781137559104 035 $a (OCoLC)933385994 040 $a DLC $b eng $e rda $c STF $d DLC $d YDXCP $d BDX $d BTCTA $d OCLCF $d CDX $d IVV $d OCLCO $d IUL $d OCLCQ $d IOK $d SILO 042 $a pcc 043 $a e-uk--- $a e-uk--- 050 00 $a GV742.3 $b .M57 2016 082 00 $a 070.4/49796 $2 23 084 $a TEC043000 $a SPO015000 $a SPO040000 $a TEC043000 $2 bisacsh 100 1 $a Milne, Mike, $d 1959- $e author. 245 14 $a The transformation of television sport : $b new methods, new rules / $c Mike Milne (Media Executive, UK). 264 1 $a Houndmills, Basingstoke, Hampshire ; $b Palgrave Macmillan, $c 2016. 300 $a xiv, 220 pages : $b illustrations ; $c 23 cm. 490 1 $a Palgrave global media policy and business 504 $a Includes bibliographical references (pages 198-205) and index. 505 0 $a 1. Introduction -- 2. History -- 3. Technology -- 4. Sports broadcasting rights -- 5. Regulation -- 6. Broadcasters and media providers -- 7. Independent sports television production -- 8. Conclusion. 520 $a "The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation determine what sport we see on television, where we can see it and what the final output looks and sounds like. The book provides a missing supply side perspective, including a comparison of the development of sport and television in the US and the UK. The growth of global corporate sponsorship through to league and federation controlled television coverage is also mapped. Featuring new case studies, including the NFL and Premier League, three critical pre-production processes are unpacked. Milne examines the challenges faced by broadcasters and the consequences for independent television sports production companies and the day-to-day work of sports producers and directors. As the value of broadcasting rights continue to soar, the book provides a timely insight to what has happened to television sport and why it matters"-- $c Provided by publisher. 650 0 $a Television and sports. 650 0 $a Television and sports $z United States. 650 0 $a Television and sports $z Great Britain. 650 7 $a SOCIAL SCIENCE $x Media Studies. $2 bisacsh 650 7 $a SPORTS & RECREATION $x Football. $2 bisacsh 650 7 $a SPORTS & RECREATION $x Soccer. $2 bisacsh 650 7 $a TECHNOLOGY & ENGINEERING $x Television & Video. $2 bisacsh 650 7 $a Television and sports. $2 fast $0 (OCoLC)fst01146693 651 7 $a Great Britain. $2 fast $0 (OCoLC)fst01204623 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 830 0 $a Palgrave global media policy and business. 856 42 $z Additional Information at Google Books $u http://books.google.com/books?vid=isbn9781137559104 941 $a 1 952 $l SOAX911 $d 20171206010805.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=29C4F118DA5311E7BD35112897128E48 994 $a C0 $b IOKInitiate Another SILO Locator Search