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02645aam a2200385 i 4500 001 DC4D2AA06B5311E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 150626s2015 mdua b 001 0 eng 010 $a 2015015115 020 $a 1442254211 020 $a 9781442254213 020 $a 1442254203 020 $a 9781442254206 035 $a (OCoLC)908071239 040 $a DLC $e rda $b eng $c DLC $d YDX $d YDXCP $d BTCTA $d BDX $d OCLCF $d NBU $d CDX $d IAD $d OCLCO $d IWA $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a Z716.3 C78 2015 245 00 $a Creative library marketing and publicity : $b best practices / $c edited by Robert J. Lackie and M. Sandra Wood. 264 1 $a Lanham, Maryland : $b Rowman & Littlefield, $c [2015] 300 $a xi, 190 pages : $b illustrations ; $c 24 cm 490 1 $a Best practices in library services 504 $a Includes bibliographical references and index. 505 0 $a Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. 650 0 $a Libraries $x Marketing. 650 0 $a Libraries $x Public relations. 650 0 $a Libraries $z United States $v Case studies. 700 1 $a Lackie, Robert J., $d 1966- $e editor. 700 1 $a Wood, M. Sandra, $e editor. 830 0 $a Best practices in library services. 941 $a 1 952 $l USUX851 $d 20220105020852.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=DC4D2AA06B5311E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search