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02685aam a2200505 i 4500 001 08D92A14832D11EC91F9F9F449ECA4DB 003 SILO 005 20220201010123 008 200210t20212021ilua b 001 0 eng 010 $a 2020006738 020 $a 1492589381 020 $a 9781492589389 035 $a (OCoLC)1141022547 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YDX $d NZTOI $d NLSHB $d MFS $d SILO 042 $a pcc 050 00 $a GV714 $b .S77 2021 082 00 $a 659.2/9796 $2 23 100 1 $a Stoldt, G. Clayton, $d 1962- $e author. 245 10 $a Sport public relations / $c G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold. 250 $a Third edition. 264 1 $a Champaign, IL : $b Human Kinetics, $c 2021. 300 $a ix, 278 pages : $b illustrations ; $c 28 cm 500 $a Previous edition published 2012. 504 $a Includes bibliographical references and index. 520 $a "The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"-- $c Provided by publisher. 505 0 $a 1. Introducing sport public relations -- 2. Integrating public relations with strategic management -- 3. Engaging key publics via social media -- 4. Engaging key publics via other forms of digital media -- 5. Engaging key publics via legacy media 6. Managing the sport organization - media relationship -- 7. Employing news media tactics -- 8. Communicating in times of crisis -- 9. Cultivating positive relationships in the community -- 10. Advancing relationships with external and internal publics -- Appendix: Sample crisis communication plan. 650 0 $a Sports $x Public relations. 650 0 $a Mass media and sports. 650 0 $a Communication in organizations. 650 7 $a Communication in organizations. $2 fast $0 (OCoLC)fst00870217 650 7 $a Mass media and sports. $2 fast $0 (OCoLC)fst01011368 650 7 $a Sports $x Public relations. $2 fast $0 (OCoLC)fst01130505 650 17 $a Sport $2 nbdbt 650 17 $a Management $2 nbdbt 650 17 $a Public relations $2 nbdbt 650 17 $a Marketing $2 nbdbt 700 1 $a Dittmore, Stephen W., $d 1968- $e author. 700 1 $a Ross, Mike, $d 1975- $e author. 700 1 $a Branvold, Scott E., $d 1949- $e author. 710 2 $a Human Kinetics Publishers. 776 08 $i Online version: $a Stoldt, G. Clayton, 1962- $t Sport public relations $b Third. $d Champaign : Human Kinetics, Inc., 2020. $z 9781492589396 $w (DLC) 2020006739 941 $a 1 952 $l UNUX074 $d 20220201015323.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=08D92A14832D11EC91F9F9F449ECA4DB 994 $a Z0 $b NIUInitiate Another SILO Locator Search