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Author:

Steinberg, Marc, 1977-

Title:

Anime's media mix : franchising toys and characters in Japan / Marc Steinberg.

Publisher:

University of Minnesota Press,

Copyright Date:

c2012

Description:

xvii, 314 p. : ill. ; 23 cm.

Subject:

Character merchandising--Japan.
Character toys--Japan.
Cartoon characters--Japan.
Comic strip characters--Japan.
Animated television programs--Japan--History and criticism.
Animated films--Japan--History and criticism.
Comic books, strips, etc.--Japan--History and criticism.

Notes:

Includes bibliographical references and index.

Contents:

Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.

ISBN:

0816675503 (pb : alk. paper)
9780816675500 (pb : alk. paper)
081667549X (hc : alk. paper)
9780816675494 (hc : alk. paper)

OCLC:

(OCoLC)750401392

LCCN:

2011031800

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)