The Locator -- [(subject = "Marketing research")]

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01359aam a2200337Ii 4500
001 27E19D5C2C4911E5B59122B0DAD10320
003 SILO
005 20150717010029
008 140926t20152015nyua     b    001 0 eng d
010    $a 2015934539
020    $a 1568584741
020    $a 9781568584744
040    $d SILO
050  4 $a HF5415.32 $b .B476 2015
082 04 $a 658.8/342 $2 23
100 1  $a Bernasek, Anna, $e author.
245 10 $a All you can pay : $b how companies use our data to empty our wallets / $c Anna Bernasek and D.T. Mongan.
260    $a New York, NY : $b Nation Books, $c [2015]
300    $a xii, 240 pages : $b illustrations ; $c 22 cm.
504    $a Includes bibliographical references and index.
520    $a Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.
650  0 $a Consumer profiling.
650  0 $a Data mining.
650  0 $a Marketing research.
700 1  $a Mongan, D. T., $e author.
941    $a 4
952    $l DTPD413 $d 20180906021707.0
952    $l USUX851 $d 20160826041116.0
952    $l UNUX074 $d 20160708010554.0
952    $l BAPH771 $d 20150916040144.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=27E19D5C2C4911E5B59122B0DAD10320

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