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03386aam a2200529Ii 4500 001 9911D63EC63411E9B2362BFE96128E48 003 SILO 005 20190824010020 008 150917t20162016njua bs 001 0 eng d 010 $a 2015943269 020 $a 0134085965 020 $a 9780134085968 035 $a (OCoLC)921927520 040 $a N15 $b eng $e rda $c N15 $d YDXCP $d OCLCO $d CUT $d H9Z $d OCLCF $d OCLCO $d CDX $d BTCTA $d BDX $d OCLCQ $d UAB $d OCLCO $d COO $d NLGGC $d OCLCO $d TXI $d OCLCQ $d OCLCO $d JDP $d NGU $d UKMGB $d IEUOL $d OCLCO $d SILO 050 4 $a HF5415.2 $b .B45625 2016 082 04 $a 658.8/3 $2 23 084 $a 85.40 $2 bcl 100 1 $a Bendle, Neil T., $e author. 245 10 $a Marketing metrics : $b the manager's guide to measuring marketing performance / $c Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. 246 30 $a Manager's guide to measuring marketing performance 250 $a Third edition. 264 1 $a Upper Saddle River, New Jersey : $b Pearson Education, Inc., $c [2016] 300 $a xv, 439 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references (pages 417-420) and index. 505 0 $a Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising metrics -- Online, email, and mobile metrics -- Marketing and finance -- The marketing metrics x-ray and testing -- System of metrics. 520 $a Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. In Marketing Metrics: The Manager's Guide to Measuring Marketing Performance Third Edition, the authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. There are high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. 650 0 $a Marketing $v Statistics. 650 0 $a Performance $x Measurement. 650 0 $a Marketing research. 650 0 $a Marketing $x Mathematical models. 650 7 $a Marketing. $2 fast $0 (OCoLC)fst01010167 650 7 $a Marketing $x Mathematical models. $2 fast $0 (OCoLC)fst01010232 650 7 $a Marketing research. $2 fast $0 (OCoLC)fst01010284 650 7 $a Performance $x Measurement. $2 fast $0 (OCoLC)fst01057837 650 17 $a Marketing. $2 gtt $0 (NL-LeOCL)078583810 650 17 $a Statistieken. $2 gtt $0 (NL-LeOCL)120750317 650 17 $a Meetmethoden. $2 gtt $0 (NL-LeOCL)078586844 650 7 $a Business and Management. $2 ukslc 655 7 $a Statistics. $2 fast $0 (OCoLC)fst01423727 655 7 $a Statistics. $2 lcgft 700 1 $a Farris, Paul W., $e author. 700 1 $a Pfeifer, Phillip Edward, $d 1951- $e author. 700 1 $a Reibstein, David J., $e author. 941 $a 1 952 $l SAPG074 $d 20190925012917.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9911D63EC63411E9B2362BFE96128E48 994 $a Z0 $b LJWInitiate Another SILO Locator Search