"First published 2011"--Title page verso. Includes bibliographical references and index.
Contents:
Part 1. Commercial sports as a university function -- 1. Strange bedfellows -- 2. Priorities -- 3. The bigness of "Big Time" -- Part 2. The uses of big-time college sports -- 4. Consumer good -- 5. Commercial enterprise -- 6. Life of the party -- 7. Institution builder -- 8. Identity -- Part 3. Reckoning -- 9. Ends and means -- 10. Prospects for reform.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.