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Author:

Watts, Steven, 1952-

Title:

The people's tycoon : Henry Ford and the American century / Steven Watts.

Edition:

1st ed.

Publisher:

A.A. Knopf,

Copyright Date:

2005

Description:

xv, 614 p. : ill. ; 24 cm.

Subject:

Ford, Henry,--1863-1947.
Industrialists--United States--Biography.
Automobile industry and trade--United States--History.
Mass production--United States--History.

Notes:

Includes bibliographical references (p. 539-592) and index.

Contents:

Index. 25. road to fame -- 1. Farm boy -- 2. Machinist -- 3. Inventor -- 4. Businessman -- 5. Celebrity -- 6. Entrepreneur -- pt. 2. The miracle maker -- 7. Consumer -- 8. Producer -- 9. Folk hero -- 10 Reformer -- 11. Victorian -- 12. Politician -- pt. 3. The flivver king -- 13. Legend -- 14. Visionary -- 15. Moralist -- 16. Positive thinker -- 17. Emperor -- 18. Father -- 19. Bigot -- pt. 4. The long twilight -- 20. Antiquarian -- 21. Individualist -- 22. Despot -- 23. Dabbler -- 24. Educator -- 25. Figurehead -- Epilogue : The sage of Dearborn -- Acknowledgments -- Notes -- Index.

Summary:

Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description.

ISBN:

9780375407352
0375407359

LCCN:

2004048594

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

FYPI314 -- Dubuque County Library - Asbury Branch (Asbury)

PNAX964 -- Northeast Iowa Community College Library - Calmar (Calmar)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)

SAPG074 -- Cedar Falls Public Library (Cedar Falls)

CEAX572 -- Kirkwood Community College Library (Cedar Rapids)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

CDPF771 -- Clive Public Library (Clive)

BAPH771 -- Des Moines Public Library (Des Moines)

FXPH314 -- Carnegie-Stout Public Library (Dubuque)

UDAX314 -- Charles C. Myers Library (Dubuque)

N4AX745 -- Iowa Lakes Community College Library - Emmetsburg (Emmetsburg)

ZUPD675 -- Onawa Public Library (Onawa)

AXPF626 -- Oskaloosa Public Library (Oskaloosa)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

WHPE115 -- Storm Lake Public Library (Storm Lake)

GDPF771 -- Urbandale Public Library (Urbandale)

CXPC586 -- Keck Memorial Library (Wapello)

HWAX074 -- Hawkeye Community College Library (Waterloo)

PQAX094 -- Wartburg College - Vogel Library (Waverly)

GEPG771 -- West Des Moines Public Library (West Des Moines)