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Author:
Cheek, Paul, author.
Title:
Disciplined entrepreneurship startup tactics : 15 tactics to turn your business plan into a business / Paul Cheek.
Publisher:
Wiley,
Copyright Date:
2024
Description:
xviii, 270 pages : color illustrations ; 23 cm
Notes:
Includes index.
Contents:
Introduction to tactics -- Stage 1: foundations -- Tactic 1. Goals : operational goals and KPIs-charting the course to major milestones -- Tactic 2. Systems : startup tooling and systems -- Stage 2: market testing -- Tactic 3. Market research : advanced primary and secondary market research-quantifying qualitative research -- Tactic 4. Assets : developing startup visual assets -- Tactic 5. Marketing : proving persona assumptions with digital advertising -- Tactic 6. Sales : early customer demand generation -- Stage 3: product development -- Tactic 7. Product roadmap : building your product's roadmap -- Tactic 8. Design : minimum viable business product design -- Tactic 9. User testing : validating the product actually works -- Tactic 10. Engineering : transitioning from product design to development -- Stage 4: resource acquisition -- Tactic 11. Legal : incorporation and legal documents for your startup -- Tactic 12. Finance : path to greatness-building the financial model and setting up the piggy bank -- Tactic 13. Pitch deck design : pitch decks for startups -- Tactic 14. Fundraising : executing your venture's fundraising plan -- Tactic 15. Hiring : finding and onboarding your first ten employees.
Summary:
"For the past decade, Disciplined Entrepreneurship has changed the way people think about starting a company. Many believed that entrepreneurship could not be taught, but great entrepreneurs are not born with something special they simply make great products. Disciplined Entrepreneurship showed people how to create a successful startup through developing an innovative product by breaking down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. Now, Disciplined Entrepreneurship Startup Tactics provides a practical guide for securing funding and scaling your business. It's a comprehensive, practical, how-to guide for current and aspiring entrepreneurs"-- Provided by publisher.
ISBN:
1394223358
9781394223350
OCLC:
(OCoLC)1414176052
LCCN:
2023044876
Locations:
TDPH826 -- Davenport Public Library (Davenport)

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