The Locator -- [(author = "Thornton Sigrid")]

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Title:
The brand [videorecording] / Film Australia in association with Prospero Productions ; produced in association with the Australian Broadcasting Corporation ; directed by Julia Redwood ; produced by Ed Punchard & Julia Redwood ; written by Julia Redwood & Lawrie Silvestrin.
Format:
[videorecording] /
Publisher:
Films for the Humanities & Sciences,
Copyright Date:
c2002
Description:
1 videodisc (ca. 26 min.) : sd., col. ; 4 3/4 in.
Subject:
Advertising--Australia--Tourism.
Tourism--Australia.
Advertising--Brand name products
Australia--Description and travel
Documentary films.
Other Authors:
Thornton, Sigrid, 1959-
Redwood, Julie.
Punchard, Ed.
Silvestrin, Lawrie.
Film Australia Pty Limited
Prospero Productions (Firm)
Australian Broadcasting Corporation.
Film Australia (Organization). National Interest Program
Other Titles:
Selling Australia (Television program)
Notes:
Second episode of a 2001 television production. "A National Interest Program."
Summary:
Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations should be allowed to drive a country's image--especially when that image relies on simplistic, nostalgia-laden stereotypes.
OCLC:
(OCoLC)52818860
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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