Intro -- Text the Authors while You Read -- Chapter 1: If It's Not Memorable, It's Mediocre -- Chapter 2: Why Moments of Magic Are Essential -- Case Study: How Knapheide Went All-In to Give Clients and Distributors One Unforgettable Experience -- Chapter 3: Make it Surprising -- Case Study: How Diana Got into an Exclusive Business Accelerator by Using Stalk and Awe -- Case Study: How an Event Planning Company Grew Its Business 250 Percent during COVID-19 -- Chapter 4: Analyze Them on a Deeper Level -- Case Study: How United Airlines Chose a New Marketing Agency Case Study: Creating a Go Big or Go Home Pitch to Land a Job -- Chapter 5: Give the Pitch in the Right Order -- Case Study: How FBI Hostage Negotiator Chris Voss Learned to Gain Trust Quickly -- Case Study: How Mark Cuban Used Nostalgia to Sell Mavericks Tickets -- Case Study: How Clay Alexander Closed a Giant Deal with Cardinal Health to Distribute Lifesaving Cures -- Chapter 6: Include 3D Objects -- Case Study: How the Founders of Square Prioritized Surprise Over Functionality for Their Fundraising Pitch -- Case Study: How a Construction Company Landed a 500 Million Project in Ten Minutes Chapter 7: Co-create Together -- Case Study: How Vince Kadlubek Got George R. R. Martin to Invest in Meow Wolf -- Case Study: How the US Naval Academy Uses Co-creation to Recruit Student Athletes -- Chapter 8: Every Pitch Needs a MAGIC Strategy -- Case Study: How DI Won the Las Vegas Raiders Torch Project -- Epilogue -- Nominate a Natural -- How Many Stars Would You Give This Book? -- Acknowledgments -- Appendix
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