17 records matched your query       

Author:

Lindström, Martin, 1970-

Title:

Buy ology : truth and lies about why we buy / Martin Lindstrom.

Edition:

1st ed.

Publisher:

Doubleday,

Copyright Date:

c2008

Description:

xi, 240 p. ; 22 cm.

Subject:

Neuromarketing.
Consumer behavior.
Shopping--Psychological aspects.
Marketing--Psychological aspects.

Notes:

Includes bibliographical references (p. 217-229) and index.

Contents:

A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion : brand new day.

ISBN:

0385523882
9780385523882

LCCN:

2008006057

Locations:

BOPG851 -- Ames Public Library (Ames)

USUX851 -- Iowa State University - Parks Library (Ames)

GBPF771 -- Ankeny Kirkendall Public Library (Ankeny)

KSPG296 -- Burlington Public Library (Burlington)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

DBPE173 -- Clear Lake Public Library (Clear Lake)

XXPH787 -- Council Bluffs Public Library (Council Bluffs)

HUAX887 -- Southwestern Community College Library - Creston (Creston) — HUAX887

BAPH771 -- Des Moines Public Library (Des Moines)

URAX314 -- Clarke University - Nicholas J. Schrup Library (Dubuque)

MXPG943 -- Fort Dodge Public Library (Fort Dodge)

CAPH522 -- Iowa City Public Library (Iowa City)

S1PD771 -- Johnston Public Library (Johnston)

OZAX845 -- Northwestern College - DeWitt Library (Orange City)

LAPH975 -- Sioux City Public Library (Sioux City)

GDPF771 -- Urbandale Public Library (Urbandale)

GEPG771 -- West Des Moines Public Library (West Des Moines)