The Locator -- [(subject = "Shopping--Psychological aspects")]

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Author:
Lindström, Martin, 1970-
Title:
Buyology [sound recording : truth and lies about why we buy and the new science of desire / by Martin Lindstrom.
Format:
[sound recording :
Publisher:
Midwest Tape distributor,
Copyright Date:
p2008
Description:
6 sound discs (450 min.) : digital ; 4 3/4 in.
Subject:
Neuromarketing.
Consumer behavior.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
Notes:
Unabridged. Container title.
Summary:
Based on a scientific study of the kinds of stimuli that arouse certain centers in our brain, Buyology reveals which kinds of marketing, advertising, branding, and packaging strategies work.
ISBN:
0739376012
9780739376010
Locations:
UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)

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