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Title:

Electing the president, 2004 : the insider's view / edited by Kathleen Hall Jamieson.

Publisher:

University of Pennsylvania Press,

Copyright Date:

c2006

Description:

viii, 251 p. : ill., maps ; 22 cm.

Subject:

Presidents--United States--Election--2004.
Political campaigns--United States.--Case studies.

Other Authors:

Jamieson, Kathleen Hall.

Notes:

Includes index. Includes bibliographical references and index.

Contents:

Campaign organization and strategy -- Advertising -- Polling: decisive moments and audiences -- Debate strategy and effects -- The press/campaign relationship -- Republican spenders -- Democratic spenders.

ISBN:

9780812219388
9780812219388 (cloth : alk. paper)
0812219384 (cloth : alk. paper)

OCLC:

(OCoLC)61684206

LCCN:

2005042371

Locations:

PLAX964 -- Luther College - Preus Library (Decorah)

OVUX522 -- University of Iowa Libraries (Iowa City)

PMAX975 -- Morningside University - Hickman-Johnson-Furrow Library (Sioux City)