Includes bibliographical references (p. [331]-371) and index.
Contents:
Basic demand and cost conditions -- Industry concentration -- The leading mass-producing brewers -- Imports and domestic speciality brewers -- Product and brand proliferation -- Strategic behavior: price, advertising, merger, and other strategies -- Economic performance -- Public policy issues -- Concluding remarks, forecasts, and directions for future research.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.